Commercial

Pawprint confirmed as new Sleeve Partner

16th October 2020

Heart of Midlothian Football Club is delighted to announce its first-ever Sleeve Partner in advance of the 2020-21 season. The Pawprint brand logo will appear on the left sleeves of the Hearts Men’s shirts and Hearts Women’s home shirt.

Pawprint is an eco-technology start-up from Christian Arno, founder of the highly successful Lingo24.  Christian is joined on the board by a number of successful entrepreneurs and investors from Edinburgh success stories such as Skyscanner and Wood MacKenzie.  It is backed by several high-profile shareholders who recognise the value of Pawprint’s mission – uniting people to fight climate change and empowering them to do it in their own way.

The free Pawprint app launched earlier this year and just last month saw the launch of the Pawprint Pioneers program for businesses. Today’s announcement is a ‘first of its kind’ partnership, with Hearts supporters being the first social grouping all being encouraged to download and use the app.

The free online tool allows all users to: 

• Measure your carbon footprint (or Pawprint) with the carbon footprint calculator
• Understand your impact on the planet with Pawprint’s carbon data, knowledge base and blog
• Reduce your carbon footprint with personalised challenges
• Share and compare your efforts with friends, family and fellow Hearts supporters
• Earn Pawpoints and spend them on real-life causes

Discussing the new partnership, Christian Arno, CEO of Pawprint said:

“As a lifelong football supporter I appreciate the power of sport to unite communities - if we are to win the fight against climate change it’s going to need us all to get together and play our part. This is why it’s so inspiring to see Heart of Midlothian Football team unite behind their eco convictions to wear their Hearts on their sleeves through the Pawprint logo."

Ann Park, Director of Community and Partnerships at Hearts, added: 

“We are thrilled to welcome Pawprint on board as the Club’s first-ever Sleeve Partner and to support their mission of helping millions of people to fight climate change. We are proud to partner with another brand which offers something hugely beneficial to society. Pawprint’s vision aligns perfectly with our commitment to sustainability and behaving in a socially responsible way in the community.  

"This partnership meets our continued objective of promoting brands of which our supporters can be proud.”

Click here to visit the Pawprint website and hit the 'Sign Up Now' button to try it yourself for free!