loveholidays renews partnership with Hearts

07 July 2024

This weekend, Heart of Midlothian Football Club’s Craig Gordon and Head Coach Steven Naismith surprised football fans, as they took over the Scotch Corner pub in Tenerife, shaking hands with supporters and holidaymakers.


To celebrate the club’s partnership renewal with Official Holiday Partner loveholidays for the third season in a row, the impromptu event also saw those in attendance win brand new season 2024/25 Hearts shirts and holiday vouchers.


Alongside Gordon and Naismith, other players including Frankie Kent, Cammy Devlin and Yan Dhanda were also spotted greeting fans in the area, with the team currently attending their pre-season training camp in the Costa Adeje region of the Spanish island.


Looking ahead to the 2024/25 season, loveholidays will feature as Hearts’ back-of-shirt sponsor for the second year running. Fans can also expect exclusive content, giveaways and holiday inspiration when pitch-side at Tynecastle Park and on the Jam Tarts’ social media channels.


Al Murray, Chief Marketing Officer at loveholidays, said: “We’re delighted to be renewing our partnership with Hearts as their Official Holiday Partner for the third consecutive season. To celebrate, we wanted to do something special that embodies what loveholidays is all about – delivering exceptional experiences abroad.


“Our partnership with Hearts has been nothing short of fantastic so far, enabling us to create unforgettable moments for fans and strengthen our community ties. We’re looking forward to kicking off another chapter, which will see many more exciting things in the pipeline.”


Catriona McCallum, Heart of Midlothian FC’s Commercial & Marketing Director, said: “We’re thrilled to once again be partnering with loveholidays as we head into a blockbuster season 2024/25.


“This is a special partnership where we really focus on bringing unique events – like this weekend’s first-team takeover of the Scotch Corner pub in Tenerife – to our fans and the feedback we’ve had from supporters since welcoming loveholidays to the Hearts family has been overwhelmingly positive.


“We’re proud to have loveholidays on our stunning new kits this season and everyone at Hearts is excited at the opportunities our collaboration can provide, not just for both businesses but for our unrivalled fanbase too.”


There are more than 25,000 short and long-haul package holiday options available to Scottish holidaymakers through loveholidays, with flights from Aberdeen, Edinburgh, Glasgow International, Glasgow Prestwick and Inverness.