Lindemann named new men's Back of Shirt Partner

The club is pleased to confirm Lindemann Care Home Group as our Official Men’s Back of Shirt Partner for season 26.27.

The family-run business has over 30 years of experience caring for the elderly, with homes in Morningside, Juniper Green, Colinton Village and a new branch soon to be open in Davidson’s Mains.

As well as being on all first team shirts, supporters can look out for the Lindemann branding on our big screens and LED advertising boards, as the Jambos begin a new partnership with another business with proud Edinburgh roots.

Speaking on the announcement, the club’s Chief Revenue Officer, Catriona McCallum said:

“I’m delighted to welcome Lindemann Care Home Group on board as our new back of shirt partner. With care homes across the city of Edinburgh, Lindemann will no doubt be a name recognisable to many of our supporters. It’s a pleasure to welcome them to the club and we look forward to working with Sean and his team for the season ahead and building a meaningful and exciting partnership.

Lindemann Managing Director, Sean Black added:

“We’re thrilled to be the back-of-shirt sponsor for Heart of Midlothian this season. Hearts and their values are woven into the fabric of this city, and as an Edinburgh-based care home group, that sense of community and belonging is exactly what we try to build every day for our residents and our staff team.

“It felt like a natural fit - and a proud one. This partnership also comes at a great time, not only are Hearts aspiring for the next level, but we are also preparing to open the doors of our newest care home in Davidson’s Mains, bringing that same commitment to compassionate, high-quality care to another corner of Edinburgh.”