Heart of Midlothian is pleased to announce Suited & Booted as the Club’s Official Formalwear Supplier.
Suited & Booted will provide bespoke suits for the club, coupled with significant brand exposure at Tynecastle Park in the programme, hospitality and concourses, pitchside and upper tier LED, big screens, and Hearts TV advertising.
Established in 2017, Suited & Booted is a luxury bespoke tailoring brand specialising in premium custom garments for men and women, blending traditional sartorial craftsmanship with a modern edge.
With stores in Glasgow, Dubai and Abu Dhabi, Suited & Booted provides a refined offering across tailored casual, formal, and womenswear - where every garment is shaped by a precise focus on fit, fabric, and the finer details of construction.
Suited & Booted will also be closely involved with the Club’s extended business network, whilst supporters can look out for a photoshoot of first team players in Suited & Booted tailored attire shortly.
Calvin Smith, Managing Director and Owner - Suited & Booted, said:
“We’re really pleased to be partnering with Heart of Midlothian. There’s a strong sense of community around the club, and that’s something we value highly as a business. We’re looking forward to building meaningful relationships with the team, supporters, and wider network."
Ryan Smith, Managing Director and Owner - Suited & Booted said:
“This partnership marks an exciting moment for us as we continue to build our brand presence in Scotland. Hearts is a club with rich heritage and ambition, and aligning with that is something we’re very proud of.”
Catriona McCallum, Heart of Midlothian Football Club Chief Revenue Officer added:
“We are absolutely delighted to welcome Suited & Booted as the club’s Official Formalwear Supplier.
As we approach the business end of what has already been a memorable season, we’re pleased to be working with another established and recognisable international brand in Suited & Booted, who will continue to help us push forward off the pitch.”
We look forward to working with Suited & Booted as the club sharpens up on and off the pitch.
