Hearts unveil loveholidays as new back of shirt sponsor

03 August 2023

Heart of Midlothian has unveiled a new back of shirt sponsor for the 2023/24 season ahead of its first match against St. Johnstone this weekend.

The club has renewed its partnership with loveholidays - which it announced as its official holiday partner earlier this year - and will display the online travel agent’s logo on the back of its men’s first team shirts during the upcoming season.

Hearts and loveholidays first linked up in February of this year, creating content that brought fans closer to the team, such as ‘Aussies loveholidays’ and ‘The Big loveholidays Quiz’, as well as running exclusive competitions for supporters.

This will continue as we head into the new season, with an exclusive competition to win a signed Calem Nieuwenhof home shirt that proudly bears the loveholidays name set to launch on Hearts’ social media channels on Friday.

Fans can also expect to see even more of loveholidays inside Tynecastle Park on match days this season through pitch-side LED and big screen advertising.

The move marks loveholidays’ first-ever shirt sponsorship deal and reflects its renewed focus on brand marketing to support its continued growth. The online travel agent is now the UK’s largest online travel agent and is set to help over 2.5 million Brits to go on holiday this year.

Al Murray, Chief Marketing Officer at loveholidays, said: “We’re delighted to have re-signed as Hearts’ official holiday partner and are proud to see our brand appear on the men’s first team shirts this season. We’re looking forward to continuing to support the club and bringing some sunshine to its supporters over the next few months as we celebrate our partnership.”

Catriona McCallum, Hearts’ Commercial and Marketing Director said: “We’re thrilled to be continuing our partnership with loveholidays into Season 23/24. This year’s agreement sees them joining our kit partners as a back of shirt sponsor, whilst continuing to bring our magnificent supporters and players closer together with exciting and engaging collaborative content.  

“We look forward to working with the loveholidays team in the coming season and continuing our journey together.” 

loveholidays offers Scottish holidaymakers a choice of more than 25,000 hotels and flights from Aberdeen, Edinburgh, Glasgow International, Glasgow Prestwick and Inverness.