Heart of Midlothian Football Club is delighted welcome UserTesting on board as a Hearts Women partner for the season ahead. UserTesting has signed up as a sponsor of the initiative that sees the charity, Scotland Women in Technology’s (SWiT’s) logo being sported on Hearts Women’s home shirt.
UserTesting share the club’s vision of gender parity and diversity across sport and technology. Last year, Hearts integrated women’s football fully into its Academy structure, providing the same elite facilities to its newly promoted women’s team as it provides for its men’s team.
At the same time, its Innovation Centre has taken great strides in involving more girls in Digital Education programmes to prepare them for careers in an industry where they are significantly underrepresented. Linking football and technology will create more aspirational role models and provide girls with new opportunities to improve their health and wellbeing and develop vital skills for the future.
Bruce Hunter, VP of EMEA at UserTesting, said:
“At UserTesting we strive for diversity and inclusion. As a global tech company with a European Headquarters in Edinburgh, we're also passionate about supporting the local community, so this initiative hugely stood out to us. The Scotland Women in Technology charity via the Heart of Midlothian partnership is a great programme to help young women develop new skills to hopefully drive more women to become represented in the tech industry in Scotland.
"Our female developers at UserTesting are some of the best and brightest and we want to continue to grow our engineering team with strong female leaders, as we see it as a crucial part of building successful market products and effective teams. So, we're absolutely delighted to be sponsoring this initiative and we're excited to see how it will enable and support young people to thrive in the Scottish tech industry.”
Ann Park, Hearts’ Director of Community and Partnerships, added:
“We are thrilled to add UserTesting to our growing family of Hearts Women sponsors. It is important that we partner with brands who share our values and we commend UserTesting’s clear focus on diversity and inclusion. We are proud to partner with a real innovator in the tech sector and are confident that this will support our plans to inspire girls to take advantage of new opportunities in sport and technology future.”