Season tickets sales for the upcoming 2016/17 campaign have now surpassed last year's total.
Season tickets sold have now passed the 13,500 mark, while a limited amount remain on sale.
Record numbers have also bought season tickets for the club’s award-winning corporate hospitality packages as the feel-good factor continues in Gorgie.
Supporters are encouraged to move quickly to snap up their seats to watch the Europe-bound Jambos, with phase one pricing ending at 5pm on Monday.
Season tickets can be bought, subject to availability, over the phone by calling 0333 043 1874, option 1, online at Hearts eTickets or in person at the Hearts Ticket Centre on McLeod Street.