Season tickets sales have crashed through the 5,000 barrier in only two weeks.
Despite only being on sale for a fortnight, eager Jambos have snapped up their seats in huge numbers, with nearly 6,000 season tickets already sold.
With the Roseburn Stand being opened up for season ticket purchases there will be more Hearts fans than ever inside Tynecastle next season, and from today new purchasers can snap up vacant seats for the upcoming Premiership campaign.
A Hearts spokesperson said: “Such was the demand to make sure they got a season ticket, that supporters were queuing outside the Ticket Centre from first thing in the morning.
“Business has been brisk throughout today and we expect things to remain busy for the rest of this week.
“We know what a special atmosphere can be created inside Tynecastle and all the indications are that we will once again have phenomenal support for our return to the Scottish Premiership.”
Phase One pricing ends on June 10, which is also the date current season ticket holders have until to claim their current seat.
An exclusive moving period will be in operation from June 11-13, with Phase Two commencing on June 15.
Supporters who wish to renew, or purchase a vacant seat, can do so now by calling 0871 663 1874 option 1 then 1*, visiting Hearts eTickets or dropping into the Hearts Ticket Centre on McLeod Street.
*Calls cost 10p per minute plus your standard network rate