Reserves

New Youth Cup sponsor

4th December 2014

Energy drink manufacturer Little Big Shot named as new backer of youth tournament.

The Scottish FA and Little Big Shot today launched the healthy energy drink manufacturer’s sponsorship of the Scottish FA Youth Cup.

Heart of Midlothian first-team stars Callum Paterson and Dale Carrick, who played in last season’s final, helped launch the sponsorship at the Football Academy alongside youth team coach Jack Ross.

The four-year deal will see Scotland’s premier youth tournament renamed the Little Big Shot Youth Cup.

Little Big Shot were announced as the title sponsor of the prestigious competition in September, as part of a six-figure deal which also saw them become the Official Healthy Energy Drink of the country’s seven Regional Performance Schools , and partner and supporter of the Scottish FA’s youth football activity.

The fourth round of this season’s competition gets under way this weekend, with Hearts travelling to St Mirren on Sunday, kick-off 1pm.