Retail News

New kit proving popular

11th May 2014

Pre-orders put on hold after unprecedented response from supporters to historic strip.

Due to an unprecedented level of pre-orders for Hearts' new strip for next season, the club will be closing further kit bookings at midnight tomorrow until next month.

The historic kit, which is clear of any shirt sponsor, has been produced for season 2014-15 to honour the centenary of the team which went to war and is proving hugely popular with the supporters.

Since pre-orders began on April 22, a staggering 4000 have been registered with the Clubstore, dwarfing the previous highest total of 400 which came at the start of season 2012-13 in the wake of the famous 5-1 Scottish Cup triumph over Hibs.

The club ordered double the normal amount of stock to cater for the expected demand but have been left stunned by the astonishing clamour by fans to get their hands on the strip.

Everyone who has ordered a strip for guaranteed delivery on Thursday, May 15 will receive them on the day.

The phenomenal response has seen the club liaise with adidas to bring forward shipments which weren't due until later in the year and kits will now go on general sale on Monday, June 9, when online orders will reopen.

Retail staff have been working around the clock to ensure all pre-orders are met as agreed and a club spokesperson said: "We anticipated the strip for next season being popular and it has certainly struck a chord with the supporters.

"Thanks to the tireless efforts of the staff in the Clubstore, all fans who pre-ordered for guaranteed delivery on May 15 will receive their strips on the agreed date.

"Pre-orders will temporarily close at midnight tomorrow, re-opening on Monday, June 9 when the Clubstore will also have the kit on public sale at 9am.

"Adidas has been very supportive in supplying the large numbers of kit and their assistance has been greatly appreciated."