Commercial

Hearts announce Carabao as Official Energy Drink Partner

5th October 2020

Heart of Midlothian Football Club is delighted to announce a new partnership with major global energy drink brand, Carabao.

As part of the partnership, Carabao Mixed Berry branding will be present on the state-of-the-art LED Advertising Boards at Tynecastle Park, starting with tomorrow’s televised Betfred Cup clash against Inverness CT.  Hearts supporters will have the chance to get their hands on a host of enticing incentives courtesy of Carabao, including signed merchandise.

Supporters can also look forward to the return of the popular ‘An Evening With…’ series, which will be brought to you by Carabao Mixed Berry and delivered online via Hearts TV.  The series offers Hearts fans an insight into the careers of Robbie Neilson’s new-look squad, with guests soon to be announced.

Norrie Donaldson, Head of Sales for Scotland at Carabao UK&I, said:

“It’s an absolute honour to team up with Heart of Midlothian FC.  They are true giants of Scottish football and we are delighted to become their Official Energy Drink partner.  We are particularly pleased to be supporting the Jambos with our hugely popular Mixed Berry flavour, given the product’s closeness in colour to the iconic maroon jersey of Hearts.

We know it’s a difficult time for fans, having to watch their team from home, so we’re looking forward to working with Hearts to give the fans a lift over the coming months via competitions and giveaways.”  

Hearts’ Director of Community and Partnerships, Ann Park, added:

“We are thrilled to welcome Carabao onboard as a partner for Season 20-21 at Tynecastle Park.  This partnership highlights the Club’s continued ability to attract leading international brands to its partnership portfolio and we look forward to introducing Carabao to our supporters.  We are sure that the Mixed Berry flavour will be a particular favourite with the Hearts faithful.

Carabao was a sponsor back in 2017 and we are very pleased to be welcoming them back as our Official Energy Drink Partner.  We are very excited to be working with Norrie and his team.  Whilst already a well-recognised name in football as a result of the successful title sponsorship of the Carabao Cup and their Official Global Partner status at Chelsea FC, this move highlights Carabao’s commitment to sport in Scotland and we welcome the chance to help grow their business throughout the country.”

In Scotland, Hearts supporters will be able to purchase Carabao Energy drinks in SPAR, Costcutter, McColl’s, Nisa, Asda, Sainsbury’s, Morrisons, Keystore and Todays stores. To find out more about Carabao, please visit www.carabaoenergy.co.uk or @CarabaoUK on Facebook and Twitter.