Hearts and Pawprint renew sleeve partnership

5th August 2021

Heart of Midlothian Football Club and Scottish eco tech business Pawprint have extended their Sleeve Partnership agreement for the 2021-22 Season, taking the commercial partnership into its second year. 

The renewed partnership will see Pawprint’s logo, featuring Bjorn the polar bear, continue to be worn on the Hearts Men and Hearts Women first team shirts, on the left sleeve.

The free Pawprint Mobile App launched during the 2020-21 Season, and supporters can click HERE to download it from the App Store, or HERE to download it from Google Play. Now, Hearts fans can join the ‘Hearts Supporters’ group on Pawprint to create a community of Hearts fans who are keen to make a difference on the planet.  To join, fans just need to search for ‘Hearts Supporters’ on the Pawprint App under the ‘Community’ tab, by selecting ‘Join a Group’ and then searching for ‘Hearts Supporters’.

Founded in Edinburgh in 2019 and backed by over 1800 investors, Pawprint, like Hearts, is an accredited Living Wage Employer. The Pawprint App enables users to:


●  Calculate your carbon footprint by answering some easy questions

●  Understand the impact of your actions by giving you the carbon emission impact of your choices, helping you pick your battles and hone in on areas you can really make a difference

●  See your carbon footprint shrink by checking out the ‘Actions’ to see where you can start reducing carbon, or logging a good deed you’ve already done to earn ‘Pawpoints’ and see your Pawprint drop

●  Contribute to climate change projects by using your Pawpoints, a currency which you can spend voting for verified charities/enterprises fighting climate change, which Pawprint donates to each month


Discussing the renewed partnership, Christian Arno, CEO of Pawprint, said: 

“The Pawprint app has been built to make it easier for people to measure, understand and ultimately reduce their carbon footprints and our focus now is to get it into the hands of as many people as possible to all play their part in tackling climate change. This partnership helps us do this and we are, once again, proud to be partnering with such a forward thinking football club as Hearts as they strive not only to take the lead on the pitch but off it too, thanks to their groundbreaking sustainability initiatives.

“Across the country we now work with 25 different businesses and organisations helping them engage, unite and support their workforces in lowering their carbon emissions but Hearts are, so far, the only ones who highlight their commitment on their sleeves!”

Ann Park, Hearts’ Director of Community and Partnerships, added:

“We are delighted to be extending our Sleeve Partnership agreement with Pawprint for the 2021-22 season and thank Christian and his team for their continued support. After a successful first year of the partnership which saw us return to the Premiership at the first time of asking for the Men’s team and our first year in SWPL 1 for Hearts Women, we are looking forward to more memorable moments together in the season ahead.

“As a club, Hearts is committed to sustainability and taking meaningful climate action. This partnership is an important part of our efforts to become a more environmentally sustainable club. We are on a journey to make Tynecastle Park an exemplar of an environmentally friendly stadium. We have already taken great strides by installing new LED floodlights, phasing out single use plastic in our hospitality and kiosks and deploying state of the art water recycling in our new stand. The Hearts family can play their part in boosting our eco credentials and we hope that supporters will join us on our journey by using the free Pawprint App to help them find simple ways of lowering their own carbon footprint. 

“Pawprint’s mission of uniting people to fight climate change is one which we recognise as being hugely important and one we are proud to support.”

To find out more about Pawprint, our Sleeve Partner for the 2021-22 Season, click HERE.