Heart of Midlothian FC can today reveal its new away kit for season 2014-15 will feature the Foundation of Hearts crest instead of a corporate sponsor.
Despite interest from a number of businesses, the board has gifted the front of the strips to the supporters' movement as a 'thank you' for the sterling efforts in helping keep the club alive during one of the toughest periods in its history.
The agreement is for one season and will assist in spreading the awareness of the Foundation as it bids to bolster its number of contributors as the football club moves towards the ultimate target of fan ownership.
Pre-orders for the strip, which features Argentinian blue and white panels on the front of the jersey, are available now, with the kit scheduled to be on public sale in the Clubstore on Friday, July 4.
Ann Budge, Hearts Chairman and CEO said: "2014 is a hugely significant year for Heart of Midlothian Football Club.
"First and foremost, we remember the sacrifices of the brave young men who answered the call to join McCrae's Battalion in the Great War and paid the ultimate price for their bravery. It is a fitting tribute to honour them with our 1914 commemorative strip.
"2014 also marks a turning point in the club's history as we enter a new era of optimism and revival and it is appropriate that we recognise and celebrate the achievement and loyalty of our fans, whose contributions through the Foundation of Hearts have helped to save our club.
"We are saying an enormous 'thank you' by dedicating our away strip to the Foundation of Hearts. It is a small, but significant gesture; a badge that can be worn with pride by our players, by our fans and by the wider audience who are looking on at what the club is achieving with admiration.
"Taking the decision to dedicate our home and away strips was an easy one to make, given the importance of marking the past and looking with hope to the future.
"We could have taken an option to continue with previous shirt sponsorship, but felt that the options we have taken for 2014 are more in tune with the community which is the backbone of the club.
"We will be looking to sign new sponsors this season with a view to them taking over shirt sponsorship in the future. We are confident that the incredible community spirit will make the club a very attractive proposition for new sponsors."
Welcoming the move, Foundation of Hearts chairman Ian Murray said: "It is a tremendous gesture by the club to gift the Foundation of Hearts the front of the official away shirt for next season.
"It is a real thank you to the people who support us and the club. Without them there would have been no next season.
"Supporters can now wear their home kit with pride to commemorate the past and the ultimate sacrifice made by those Hearts players and fans 100 years ago in the Great War.
"They can also wear with pride their away kit that celebrates the future and the vision for a club owned by its fans.
"It also signifies a real step change from Hearts in terms of returning it to being a respected family club.
"The club needs to lead by example and our shirt sponsors should reflect the aspiration to be the best family club in Scotland. Our supporters, who will ultimately own the club, deserve nothing less."
Anyone interested in signing up to the Foundation of Hearts, can do so at www.foundationofhearts.org.