Club launch new online shop

24th May 2017

Fantastic new website launches with huge Puma clearance.

The club is delighted to announce the launch of the new Hearts Direct website.

Here you will find a wide selection of official Hearts merchandise, including replica kit, training wear, fashion, homewear, souvenirs and gifts.

Over the last few months, we have taken on board fans’ views and have worked hard to set up the new modern website offering a new range of products and enhanced product personalisation options. The new site is part of the club's strategy to develop its retail offering and generate a much better online experience for supporters. We are confident fans will find this to be a much better user experience. Among the first products in the new personalisation section is the brand new Foundation of Hearts Scarf, which is available to order now. Full information is available here: 

Following last week's announcement of the club's impending switch to Umbro, the sale section of the website is now offering a huge clearance of all Puma replica strips. Fans can now get the current home and away tops for £10 and the 3rd jersey for just £5. Socks and shorts are also available for £5.


Existing members on the old website can reset their password to the new Members area here.

We hope fans enjoy browsing through our new website and thank you for your continued support of Heart of Midlothian Football Club.