Big Hearts’ Day takes place at Tynecastle this Saturday when Hearts host Kilmarnock, with fun for all the family.
Hot on the heels of the launch of Big Hearts Supporters - the major new fan engagement programme - the campaign to begin to recruit Big Hearts Supporters will be ramped up this Saturday.
Amongst a host of planned activities, Big Hearts will have instant sign up available to fans in and around Tynecastle with the launch of a new Big Hearts information kiosk in the Wheatfield Stand.
There will be new branding around the stadium, and advertising provided free of charge by the club on LED digital perimeter boards.
Big Hearts will also release a free ‘Kids Programme’, with 2,000 copies available to families, primarily in the Gorgie Family Stand. This is the first of its kind in Scotland.
Big Hearts’ General Manager Caryn Kerr said: “We are thrilled and excited to be launching our Big Hearts Supporter movement. Our biggest strength as a charity is our very obvious link to Heart of Midlothian and we believe this campaign utilises that strength while adding real force to the club’s family focussed aims.
“Every single fan can get involved in a manner that suits them. Whatever an individual can do, whether that is sharing a tweet or volunteering regularly, be assured we will be very grateful for the support”.
Hearts’ owner and Chief Executive Ann Budge said: ““This is the next step in realising the ambitions of Big Hearts; and one which the whole football club is firmly behind.
"Since Big Hearts' refocus, in 2015, we have seen the charity make a real difference to families in our community and we are very keen to see this expanding. We have already seen what is possible when the club engages appropriately with our fantastic supporters and it is absolutely right that Big Hearts should provide a further opportunity for our supporters to engage in ways that suit them and help them to feel, even more, part of our great club and our wider community.
"Of course, we all recognise the huge contribution our supporters are already making in a financial sense to the club's resurgence but this is about giving in an entirely different way. This is about giving time and expertise to support our community. It is definitely not about giving money and for those who are able to get involved, I know they will find it very rewarding."
Foundation of Hearts Chairman Brian Cormack explained: “The Foundation of Hearts Directors are all immensely proud to have signed up to be Big Hearts Supporters. We have seen first-hand the joy being given to families in the kinship care programme and look forward to assisting Big Hearts as supporters as they continue their great work in the community.”