Season tickets have hit the 5000 mark within the first week of sales, the club can reveal today.
Tickets for the 2014-15 Championship campaign went on sale last Friday morning, with the landmark figure reached in double-quick time.
Not since the build-up to the start of the season following the 2006 Scottish Cup win have season tickets proved so popular.
And in a direct response to owner Ann Budge's request for fans, where possible, to purchase using cash or cheque (or loan), more than half of the transactions have used those methods.
Thanking fans for their response, Ann told Hearts News: "Sales volumes during the first week have exceeded all expectations. To break through the 5000 mark in such a short space of time is, quite simply, superb.
"This is the beginning of an exciting journey for everyone at the club and it is fantastic to see so many fans joining the revival.
"We asked the supporters, where possible, to use cash or cheque to pay for their tickets and to have so many doing so is very much appreciated. This is, truly, a great help to the club and I can't thank them enough.
"We hope fans will continue to demonstrate their tremendous support for the club by continuing to renew and buy season tickets over the next few weeks. With Phase 2 not launching until July 14th we hope we have given fans plenty of opportunity to take advantage of the best prices.
"Again, cash or cheque would be preferable but if fans choose to pay by credit card for personal financial reasons or because of the protection this offers, then that is absolutely fine.
"There are a lot of positives happening at the club at the moment, from new signings to exciting pre-season friendlies - and we are delighted that Manchester City will be our opponents in the special match to celebrate the centenary of our Main Stand at Tynecastle.
"During negotiations we have done our very best to ensure as many as possible of their first team squad will be present, so both the game and the training session on the previous evening should offer lots of opportunity for old and young alike to see some of the world's most acclaimed players at Tynecastle.
"The new season is fast approaching and, with the fixtures just announced, I look forward to seeing as many supporters as possible inside the ground when we kick off our Championship campaign at home against Hibs in August. Let's all look forward to a great season."