This following details the policy of Heart of Midlothian Football Club (HMFC) regarding the protection, privacy and management of personal information it collects in its day-day-activities as a business
HMFC Is committed to respecting your personal information and will ensure that any data you provide to us either during registration or when purchasing goods or services will be stored securely, treated with confidentiality and processed in accordance with the UK Data Protection Act 1998, or any other relevant consumer legislation that is in place to protect you.
This policy explains how we collect, store and use your personal data when you visit this website and when you transact with us. It also describes the types of data we collect, how we use this data to ensure we provide relevant and timely services to you, and your rights to control our use of that data.
By visiting this website, our ticketing supplier, retail store and our associated micro-sites, and in providing any data about yourself to us, you are confirming that you have read understood and agree to our policies and consent to us using that information as described.
If you are at all uncertain about any aspect of our policies and practices, please contact us via firstname.lastname@example.org and cease using this website. We may occasionally update this policy so please check back here regularly.
1.1 What is personal information?
Personal information means information whether true or not and whether recorded in a material form or not, about an individual who is either identified or reasonably identifiable.
Examples include an individual's name, address, contact number, email address and social media handles
2. WHAT INFORMATION DO WE COLLECT?
If you register on www.heartsfc.co.uk, engage with the any of our associated sites (such as our Forever in Our Hearts Memorial Garden pages, Junior Jambos or Ticketing) or club shop for products or services using our online purchasing facilities, we may collect your personal information. Details may include, but not limited to:
Occasionally we may also collect information on health or disability if it is relevant to ensuring your health and safety for an event or service you have booked with us.
In order to improve the quality of our services and to develop your online experience we also monitor and collect information about your digital footprint (e.g. the URL you came from, IP address, domain types), your browser type, the country and telephone area code where your computer is located, the pages of our website that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our website. We may collect this information even if you do not register with us.
Many children visit heartsfc.co.uk and we would always encourage children under the age of 13 to talk with parents or legal guardians before submitting any personal information to this site or on any associated forums. The club will always endeavor to seek parental consent for any children under the age of 13 entering personal data for competitions and promotions.
3. HOW WE WILL USE YOUR INFORMATION
All personal information will be held and stored on secure servers used by Heart of Midlothian Football Club, Tynecastle Park, Gorgie Road, Edinburgh. EH11 2NL
We will use the information you provide us or that we collect about you in the following ways:
1. To provide products, services or recommendations that we think may be relevant to you
2. To provide statistical data for HMFC or relevant third parties that will help improve our services (including online & offline) to you. (This data and associated statistics will not directly identify you)
3. To provide content (Inc. advertisements) that we believe will be of interest to you
4. To administer and update our website and associated web pages
5. If you have consented during registration or purchasing online, to send you appropriate offers or information on products or services by email, mail, telephone or SMS message.
By agreeing to supply or allowing us to collect the information detailed above, you agree that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Any information collected from persons under the age of 18 will not knowingly be used for 3rd party marketing purposes. In the case of a competition, notifications of wins and/or prizes will be sent to a parent or legal guardian for any person under the age of 18.
To help us offer these services we, occasionally need to transfer some of your data to third parties for processing or to enable fulfilment of services. This will be limited to that which they need to carry out their services as per our any contractual agreement we form with them. Your data will never be sold or shared with third parties without seeking prior consent.
We may need to release your personal information as part of a legal issue, for example, following a court request. We also may divulge similar information to a law enforcement request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, non-compliance with of our Terms, or as otherwise permitted or required by law and consistent with legal requirements.
4. HOW WE WILL KEEP YOUR INFORMATION SECURE
Keeping your information secure is very important to us. Your data will be held within the European Union and all reasonable measures to protect and safeguard your data in accordance with applicable data protection law will be taken. NB we cannot guarantee that any data conduction over the internet is completely and 100% secure.
In order for us to provide you with information that we think you will be interested in, your data may occasionally be processed and held by third parties outside the European Economic Area (EU). If this is the case we will put in place appropriate safeguards to ensure your data is secure and protected in accordance with applicable data protection law.
Please be aware that all open interactive areas (such as social media channels and online forums) are accessible to all users and their contents effectively available in the public domain. We highly recommend that you consider carefully about your submissions. If you choose to add content containing your personal information you do so at your own risk.
Shielding the online privacy of children is highly important. If we reasonably believe a user to be under 13 years of age, we may need to remove any personal details gathered from such a user and, where possible, all submissions. Junior Jambos will host parent’s contact details.
5. YOUR RIGHTS
You have the right not to receive marketing material. This can be done by ensuring the correct consent boxes are ticked at the time of registration or making a purchase.
You can opt out at any time by clicking on ‘unsubscribe’ on any email received. If you do unsubscribe or withdraw your consent we will be unable to keep you informed on issues that may be of interest to you such as ticketing or player updates.
If adding any photos/videos to our social media channels, you are granting permission for these images/videos to be used online by Heart of Midlothian Football Club (HMFC). By submitting photos/videos to social media you understand and agree that HMFC, has no obligation to reply, share or retweet your content.
At any time you can make a formal request to provide a copy of any information we hold about you. This should be done in writing to: Supporter Services, Heart of Midlothian Football Club, Tynecastle Park, Gorgie Road, Edinburgh. EH11 2NL. We may charge a small fee up to the maximum allowable amount of £10.