Heart of Midlothian Football Club (Hearts) today announces that it has reached agreement with Cuda Creative for the design and publishing of its Matchday Programme for the 2010-11 season.

The Hampshire based agency have worked with the club for the past two seasons producing Hearts last two Season Ticket campaigns, including direct mail, online inventory and the giant banner above the Ticket Centre.

Now they'll take on the design and production of the club's Matchday Programme, which is edited by Paul Kiddie, promising a fresh look and feel and cutting edge design.

How the Matchday Programme for Celtic looked - a whole new look will be launched next season

Marketing manager Lawrence Broadie said: "We've build up a really positive relationship with Cuda over the last couple of years and we are delighted to formally welcome them on board at Tynecastle.

"They are dynamic in their approach and creative in the finished product and we expect the new-look Matchday Programme to be hugely successful, both commercially and in terms of our reader's enjoyment."

Cuda Creative director Brian Stock said: "We are delighted to develop the relationship, now supporting the club with the production of the new Hearts Matchday Programme for the coming season is an exciting challenge.

"Hearts is a great club, and we are honoured to be apart of the team for the coming season."

Supporters can view the free e-Matchday Magazine from the final game of the season against Celtic, here.

Subscriptions for the brand new Matchday Programme are also available, priced at £60, which includes postage and packaging. To order a subscription telephone Supporter Services on 0871 663 1874, option 1, then option 8.