Hearts today revealed that the 2009-10 Umbro home and goalkeeper kit launch had been a resounding success!

The Tynecastle side today reported that sales were up 31% on the same period last year - and that this figure excludes pre-orders which also smashed last year's total.

Measured over the first four days of sales, there's little doubt about the popularity of the new-look kit.

The home kit features a two-tone maroon which collar for the first time in many years whilst the goalkeeper kit, which is fluorescent yellow, has been a massive hit with kids.

A club spokesperson said, "We were always confident of a successful kit launch but this has surpassed expectations.

"We are absolutely thrilled that our supporters share the same enthusiasm and excitement for the new kit.

"Retail trends are clearly leaning towards replica kit sales for younger people nowadays and that has reflected positively in patterns so far."

The brand new Umbro home and goalkeeper kits are available now from the club's stores at Tynecastle and St James Shopping and also online at Hearts Direct - the official online store.