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RSSTV ad launched today - watch now!
Hearts will launch a brilliant national TV advert today (Saturday) to coincide with the launch of the club's brand new Umbro home kit.
Children from Hearts' award winning community marketing campaign Magnificent Seven star alongside first team players across a variety of Scottish locations in what is unquestionably the Edinburgh club's most ambitious TV commercial project ever.
The advert, produced by SMG Commercials was filmed on the banks of the River Clyde in Glasgow in the eye of the famous Armadillo Theatre; in North Queensferry in front of the Forth Rail Bridge; on Calton Hill with a wonderful view to the Castle, Balmoral Hotel and Scott Monument; and at Tynecastle Stadium.
Filmed over 15 hours, the club's marketing and communications team worked with retail staff and an outstanding crew led by SMG producer Simon Ross and director David Gilmour from first light until late in the evening three weeks ago.
The six 'Search for a Star' children were all involved, as were some 'runners-up' from the original competition, plus small groups of Glasgow and Fife school children.
Hearts 'Bring it on' kids are: Mac McCloy (Edinburgh), Gavin McHenry (Glasgow), Kitty Carr (Fife), Katie Halliburton (Edinburgh), Amber Murray (West Lothian) and Robert Hastie (Scottish Borders).
Today the result is clear for all to see: a truly stunning commercial, to be shown up as far north as St Andrew's and as far south as the Scottish borders.
There are three versions of the commercial, involving Mac, Gavin and Kitty. All are available to view today, exclusively online at heartsfc.co.uk.
>>> Mac's version (click to stream in Windows Media Player)
>>> Kitty's version (click to stream in Windows Media Player)
>>> Gavin's version (click to stream in Windows Media Player)
Watch the advert for the first time on stv this morning at 11.30am with slots morning, afternoon, evening and late night throughout the next 14 days.
As well as an e-marketing and direct mail campaign, Hearts is also using First Buses through our partnership with CBS Outdoor to advertise the brand new home and away kit, as our exclusive picture shows!
